How can you attract - and retain - the market's best talent?

February 20, 2021
How can you attract - and retain - the market's best talent?

As remote work and virtual recruiting have become the new normal, businesses in all industries are facing tough competition to secure the market’s top talent. 70% of the global workforce is made up of passive talent, not to mention the increased focus on stability and security that professionals have in the Covid-19 era. Therefore, it remains difficult for organisations to identify, attract and retain the best candidates. Retrenchments have led to more talent on the market, so now is the time to consider whether they can add value to your organisation. With so many candidates in the market right now, it isn’t always easy to find what you’re looking for. So, here’s how you attract and hold onto the best people in oil, gas and energy.

Know your company’s mission 

Business leaders and hiring managers have long reported challenges attracting the market’s most qualified candidates. This is particularly pronounced in the SME market, with 64.2% of small businesses reporting they struggle to attract qualified talent. According to research by One Rec, 81.5% of recruitment professionals said that a lack of relevant candidates was impacting their recruitment efforts. While business priorities may have changed for many due to Covid-19, businesses with industry-leading professionals will be best placed to meet these challenges moving forward. 

Many organisations have had to flex, reduce or restructure as a result of the pandemic and the corresponding economic downturn. Your resourcing requirements no doubt look very different from how they did before the outbreak. Contractor mobilisation and the supply chain have both been impacted, creating more challenges for businesses. Now is the time to understand your company’s mission and values, and identify roles you need to move your organisation forward. Whether that’s looking for tech talent to bridge the digital skills gap or introducing a new HSE position to remain compliant with Covid-19 policies, take the opportunity to rethink what roles make up your business. 

It’s essential you foster a mission-driven company, as it can improve employee engagement – and regardless of the skills you identify, make sure that diversity and inclusion plays a part in any future talent attraction strategy. Gender diversity in particular is a chief concern for the oil, gas and energy, so ask your recruitment partner how they can help you with diverse searches. 

Develop your employer brand 

Your employer brand plays a significant role in how appealing you are to top candidates. It serves as the identity of your company and the internet and social networking sites have made it easier than ever for professionals to find information about what it’s like to work for an organisation. It’s been found that nine out of ten candidates are more likely to apply for a job with an employer whose brand has been actively maintained. This means that it’s all the more important to define the message of your company and nurture your culture. That way, you’ll be able to give candidates a stronger perception of your brand. Whether that’s by overhauling your social media pages, asking employees for honest feedback, or developing your website to feature more company benefits, you need to add depth and show that your company is an excellent place to work. 

Build a great candidate and employee experience 

Speaking of culture and benefits, you need to think about what would make industry-leading talent consider changing jobs. While salary will always be a key factor, the current climate means organisations may no longer have the budget to compete on salary. If this is the case, focus on other top factors for professionals, such as company culture, benefits and flexibility. In today’s competitive market, it’s all the more important that you anticipate candidate and employee needs. For example, start developing meaningful relationships during the recruitment process by delivering clear communication about onboarding timelines, and the requirements of the role. Providing a positive candidate experience is crucial to attracting the best talent and making successful placements. It’s been found that people who are pleased with their candidate experiences are 38 per cent more likely to accept a job offer.  

Stability will also be increasingly important in the coming months and years as the market continues to respond to Covid-19. Longer contracts, help with mobilisation, permanent positions and employer support will all be more appealing to candidates, as will company culture. Glassdoor reports that 93% of employees mention company culture in their reviews, suggesting this is a critically important factor in both attracting new people and retaining current employees. It’s all the more important then, that you focus on maintaining a positive workplace culture where employees understand how they can add value and be successful. The key to retainment is building healthy relationships with your employees from day one. 

Work with the right partners 

Identifying, attracting and securing the market’s best talent takes time, effort and resources. A specialist recruitment partner is best placed to support you through this, particularly as the market continues to ebb and flow with the pandemic. An outsourced partner will work as an extension of your business, taking the time to build long-term relationships with you and truly understand not only what you need from your people, but also what makes you unique as an employer. This allows consultants to position your business in the best possible way to the best possible candidates. 

Whether you’re looking for drilling and well engineers or executive-level leaders, Petroplan can help. We’ll work with you to tap into new talent pools, identify the best solutions for your business and ensure you’re attracting the best candidates in the industry. Find out more about our client services here or contact us to start a conversation. We look forward to hearing from you soon. 

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The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

United Kingdom

The AI Revolution: Navigating the Future Job Landscape

The woman in this picture does not exist. She has never existed. She is simply a calculation, made by a computer, based on millions of data points. The image was built entirely by AI, and the tool is getting more sophisticated every day.

Artificial Intelligence has become an integral part of a great many industries, revolutionizing processes and operations. One significant area undergoing major transformation is recruiting. As AI takes center stage in the hiring landscape, both employers and job candidates need to understand its implications and adapt to the evolving dynamics of the recruitment process.

The Rise of AI in Recruiting

AI in recruiting involves the use of advanced technologies like machine learning algorithms and natural language processing to streamline and enhance various stages of the hiring process. From initial resume screening to candidate engagement and interview processes, AI offers efficiency, objectivity, and improved decision-making.

Automated Resume Screening and Shortlisting

One of the primary areas where AI is making a significant impact is in automating the initial stages of candidate evaluation. Traditional resume screening processes can be time-consuming and prone to biases. AI algorithms, on the other hand, can quickly analyze vast datasets, identify relevant skills and experiences, and shortlist candidates based on predefined criteria.

However, job candidates should be mindful of optimizing their resumes for AI screening. Using industry-relevant keywords, emphasizing skills and achievements, and aligning their profiles with specific job requirements can increase the likelihood of passing through AI-driven screening processes.

Enhanced Candidate Matching

AI-driven systems can efficiently match candidate profiles with job requirements, ensuring a better fit for both employers and candidates. These systems consider not only the explicit qualifications but also factors like soft skills, cultural fit, and potential for growth. For job seekers, this means that presenting a holistic view of their skills and experiences becomes crucial.

Candidates should focus on showcasing a well-rounded professional profile, highlighting not only technical skills but also interpersonal abilities, adaptability, and a commitment to continuous learning. This broader perspective enhances the chances of being matched with roles that align with their overall capabilities.

Chatbots and Automated Communication

AI-powered chatbots are increasingly being used for initial candidate engagement, answering queries, and even conducting preliminary interviews. While these technologies offer convenience and speed, job candidates should be prepared for interactions with virtual interviewers.

Being comfortable with virtual interviews, maintaining clear and concise communication, and adapting to a more conversational style are essential for candidates navigating AI-driven communication tools. Additionally, understanding the specific technologies used by employers can provide a competitive advantage.

AI in Skill Assessment and Pre-employment Testing

AI is being employed to assess candidates' technical and soft skills through various online platforms. These assessments often go beyond traditional methods, providing a more comprehensive understanding of a candidate's capabilities. For candidates, this underscores the importance of continuous skill development and staying abreast of industry trends.

Engaging in ongoing learning, obtaining relevant certifications, and showcasing practical applications of skills through projects and portfolios can set candidates apart in an AI-driven recruitment landscape. Proving the practical application of skills becomes as important as listing them on a resume.

Mitigating Bias in Hiring

AI has the potential to address bias in recruiting by making decisions based on objective criteria rather than subjective judgments. However, it's essential to recognize that AI systems are not inherently unbiased; they learn from historical data, which may carry biases. Job candidates should be vigilant about potential biases and advocate for transparent and ethical AI practices in hiring.

Candidates can also benefit from understanding how AI systems operate, being proactive in addressing biases, and promoting diversity and inclusion in their professional experiences.

Preparing for AI-Integrated Interviews

Video interviews with AI analysis tools are becoming more prevalent. These tools analyze facial expressions, tone of voice, and language patterns to assess candidate suitability. Job candidates should be mindful of their virtual presence, ensuring they communicate effectively through a screen.

Practicing video interviews, maintaining eye contact with the camera, and being aware of verbal and non-verbal cues can enhance a candidate's performance in AI-integrated interviews.

Embracing Lifelong Learning

As AI continues to evolve, so do job requirements. The era of lifelong learning has arrived, and candidates must adopt a growth mindset. Staying updated on industry trends, acquiring new skills, and being adaptable are crucial for sustained career success in an AI-driven job market.

Job candidates should consider continuous education, whether through formal courses, online certifications, or immersive learning experiences. Demonstrating a commitment to learning and adaptation can be a valuable asset in a landscape where technological advancements are the norm.

Building a Personal Brand in the Digital Space

In an AI-driven recruiting world, candidates need to go beyond traditional resumes. Building a strong and authentic personal brand in the digital space becomes imperative. This includes maintaining a professional online presence, engaging in relevant online communities, and showcasing thought leadership.

Creating a comprehensive LinkedIn profile, participating in industry forums, and contributing to relevant discussions online can enhance a candidate's visibility. Employers increasingly use online platforms to discover and vet potential candidates, making a robust digital presence an essential part of the modern job search.

Conclusion: Navigating the Future Together

AI is reshaping the recruiting landscape, offering efficiency, objectivity, and new opportunities. For job candidates, adapting to this evolving landscape requires a proactive approach, embracing continuous learning, and leveraging technology to showcase their unique strengths.

As AI becomes more ingrained in recruiting processes, a collaborative effort between candidates and employers is essential. Transparency, ethical AI practices, and a commitment to creating a fair and inclusive hiring environment will be crucial in shaping the future of recruitment. In navigating this AI-driven landscape, job candidates who embrace technology while maintaining their authenticity and commitment to growth will stand out in the competitive job market of the future.

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.

USA

Understanding LNG – an introduction to the current landscape

Liquid Natural Gas (LNG) has emerged as a critical player in the energy landscape, and the United States has become a focal point for substantial LNG project activity. Understanding what LNG is, the dynamics of the LNG market, and its significance to the American economy is paramount as the nation navigates its energy future.

Understanding LNG: A Primer

LNG is natural gas that has been cooled to the point of liquefaction, transforming it into a clear, colorless, and non-toxic liquid. This process reduces the volume of the gas significantly, making it easier and more cost-effective to transport and store. The liquefaction process involves cooling natural gas to around -260°F (-162°C), converting it into a liquid state. This transformation not only reduces the volume by about 600 times but also makes it more suitable for long-distance transportation, primarily through specially designed LNG carriers.

The LNG Boom in the United States

The U.S. has witnessed a substantial surge in LNG projects, driven by various factors, including the shale gas revolution, global demand for cleaner energy sources, and advancements in liquefaction technology. The shale gas revolution, particularly in regions like the Permian Basin and the Marcellus Shale, has unlocked vast reserves of natural gas, making the U.S. a major player in the LNG market. The growth of LNG export terminals along the Gulf Coast, such as the Sabine Pass LNG Terminal in Louisiana and the Corpus Christi LNG Terminal in Texas, highlights the nation's commitment to leveraging its natural gas abundance for economic gains. These terminals serve as crucial hubs for liquefying and exporting natural gas to international markets, contributing significantly to the U.S. energy landscape. Key Players and Projects Several prominent players have spearheaded LNG projects, solidifying the U.S. as a major LNG exporter. Cheniere Energy, with its Sabine Pass and Corpus Christi LNG terminals, has been at the forefront of this transformation. Other players like Dominion Energy Cove Point LNG, Freeport LNG, and Cameron LNG have also played pivotal roles in expanding the country's LNG export capacity. The sheer scale of these projects is noteworthy. For instance, the Sabine Pass LNG Terminal has the capacity to produce over 30 million tonnes of LNG per year, making it one of the largest facilities of its kind globally. These projects not only contribute to domestic economic growth but also enhance the global energy trade landscape.

Economic Impact and Job Creation

The LNG boom in the U.S. has brought about a wave of economic benefits. These projects contribute significantly to job creation, both directly and indirectly. The construction and operation of LNG export terminals require a skilled workforce, ranging from engineers and technicians to logistics and administrative professionals. Additionally, the growth of associated industries, such as natural gas production, transportation, and equipment manufacturing, amplifies the positive economic impact.

Global Energy Security and Diplomacy

As the U.S. emerges as a major LNG exporter, it enhances its role in global energy security and diplomacy. LNG is a versatile energy source that can be used for power generation, heating, and as a feedstock for various industrial processes. By exporting LNG to nations seeking diverse and reliable energy sources, the U.S. strengthens diplomatic ties and plays a strategic role in supporting the energy needs of its allies.

Environmental Considerations

While LNG is often considered a cleaner-burning fuel compared to traditional hydrocarbons, there are environmental considerations. The extraction and production of natural gas, as well as the transportation of LNG, have environmental impacts that must be carefully managed. Balancing economic benefits with environmental stewardship is crucial to ensuring a sustainable and responsible approach to LNG development.

Conclusion: Shaping the Energy Future

In conclusion, LNG has become a linchpin in the U.S. energy strategy, offering economic benefits, job creation, and a substantial role in global energy dynamics. The growth of LNG projects along the Gulf Coast reflects the nation's commitment to leveraging its natural gas resources for domestic and international gains. As the U.S. continues to navigate its energy future, LNG stands as a cornerstone, contributing to economic prosperity, energy security, and strategic diplomacy on the world stage.